Here is a rare, all original 1955 Dodge Custom Royal Lancer showing almost 38,000 miles on the odometer. Spending the first half of its line in Arizona, this two-owner car won the Preservation Award at the 2016, 10,000 Lakes Concourse d’Elegance on the shores of Lake Minnetonka in Minnesota. The car features the correct Super Red Ram Hemi 270 CID V8 engine exhaling through dual exhaust with Porter mufflers while sending power to the rear wheels through a Power Flyte automatic transmission. The car is wearing the original 3-tone factory paint and is showing rust free. The interior is original and everything works, as it should, including the AM radio. Recent mechanical services to the car include new brakes and shocks on all 4 corners, a new radiator, a carburetor rebuild, a new battery, a brand new complete 6V wire harness and the gas tank was professionally cleaned and lined. This car is a stunner!
The 1955 Dodge lineup, consisting of the entry-level Coronet, Royal and ornate Custom Royal, was a major departure for the company. Almost driven out of business in 1953-54, the Chrysler Corporation was revived with a $250 million dollar loan from Prudential and new models designed by Vergil Exner. The Dodge lineup was positioned as the mainstream line in Chrysler’s hierarchy, between DeSoto and Plymouth. The flagship model was the Custom Royal. All hardtop coupe and Custom Royal-only convertible models were called “Custom Royal Lancer,” and the “Custom Royal” sedan gained the “Lancer” badge soon after its introduction. The custom line featured unique chrome tailfins, special taillight surrounds and an upscale interior. Backup lights were standard on the “Custom” line but optional on all others. The Custom Royal also featured the 270 CID Super Red Ram engine producing 193 hp.