Taking Great Photos Helps Sell Your Car!
Proper, clear photos will be the single most important marketing tool our auction company has to promote your vehicle. That said, we put together this page to help guide you through the process. Your photos will be featured in the “LISTINGS” section on sgauction.net website and used for many other promotional publications and websites… getting this right is huge!
Let’s start with what we have identified as “3 Best Practices” for taking awesome photos:
1) Camera Set-Up; within your camera settings, set image size at, or as close to 1500 KB (equal to 1.5 MB or higher) and select 16:9 aspect ratio setting.
2) Camera Orientation; make sure to take your photos in a widescreen format (landscape). To do this, hold your phone or camera horizontally and back up until the entire vehicle fits within the screen.
3) Location, Location, Location; find an outdoor location to take your photos. The perfect location would be on pavement with an attractive, or a simple, or an attractive simple background. The photo should, ideally, be free of people, other vehicles, distracting clutter.
Now that you have the camera settings and the location dialed in and ready, let’s get into how the photos should look.
How to photograph your vehicle in 5 simple categories
1) Title and VIN Photos:
Three clear photographs are required: front of title, back of title & VIN tag on car. You must verify the title and VIN on the vehicle before the auction.
Eight different shots are required, follow the pattern and you can’t miss! The pattern starts with a shot of the left front corner of the car #1, the next shot moves counterclockwise to the left side of the car #2. The next shot is the left rear corner #3, and then the next is of the rear of the car #4. Following this counterclockwise pattern will yield a total of eight photos. Essentially, when all 8 photos are done, you will have taken, in sequential order, a photo of the front, the rear, both sides and all 4 corners of the vehicle.
The #1 photo is called the “Lead Shot.” The Lead Shot is most likely the photograph we will use in our promotional printed publications; please take extra care to make sure it is a good one!
**SUPER IMPORTANT NOTE: WHEN FRAMING YOUR VEHICLE IN THE PHOTO, PLEASE MAKE SURE TO ENTIRE VEHICLE IS IN THE PHOTO, TAKE VERY SPECIAL CARE TO NOT CUT OFF ANY PART THE FRONT BUMPER OR THE ROOF OR THE TIRES**
**Stop, before you start snapping photos of the interior! Please take some time to wipe down the dash, interior panels, clean out any debris and vacuum the carpet.**
This category is much less regimented than the first 2 listed above. The only required interior photo is a clean, clear shot of the whole dash. After the dash photo is in the bag, photos of specific items like the odometer and/or gage clusters is encouraged. Be sure to include photos of special features or factory exclusive items like a factory “Slap Stik” shifter or a rim-blow steering wheel.
There is only 1 photo of the engine required. Please take care to get the entire engine and engine compartment in at least 1 photo. From there, feel free to take up to 5 more photos of the engine.
5) Beauty Shots:
Here you can express your creative side and really zero in on the details that make your car special. Please try to limit these kinds of shots to 2 or 3 total.
Hopefully this photo page was helpful as you prepare to consign your vehicle. Please let us know if you have additional questions! We look forward to hearing from you soon!
HOW TO SUBMIT YOUR PHOTOS:
Submit your photos via email by sending them to: firstname.lastname@example.org Make sure you include your vehicle year, make, model in the subject line, and include consignor's name and phone number in the email as well.